谷子 (gǔ zi) literally translates to "Millet grain (phonetic loan for English 'Goods')" and is modern Chinese internet slang meaning Anime, comic, and game merchandise—specifically tin badges (吧唧), acrylic stands, and laser tickets traded like luxury stocks by Gen-Z.. The closest Western pop-culture parallel is Anime merch / Stan collectibles ('Goods').
Literal Translation: Millet grain (phonetic loan for English 'Goods')
Actual Meaning: Anime, comic, and game merchandise—specifically tin badges (吧唧), acrylic stands, and laser tickets traded like luxury stocks by Gen-Z.
Western Meme Parallel: Anime merch / Stan collectibles ('Goods')
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Transliterated from the Japanese/English word 'Goods' (グッズ). '吃谷' (eating grain) means buying anime merch, powering China's multi-billion-yuan 'Gu-zi Economy' that revitalized old city malls.
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