Literal Translation: Maillard reaction style
Actual Meaning: An autumn/winter fashion aesthetic centered on roasted coffee, leather, caramel, terracotta, and toasted brown tones.
Western Meme Parallel: Latte dressing / Earthy autumn aesthetic
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Pioneered by fashion influencers naming food science (the Maillard browning reaction of steaks) as the new color palette for luxury wear.
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